Jersey Seafood is an independent, luxury seafood specialist, distributing seafood from Jersey waters around the world. Jersey is known for its superb variety of freshly caught fish with big local specialities being spider crab, scallops and oyster.

The founders had a clear vision and approached US to develop a brand identity for Jersey Seafood and sub-brand Rocq Oysters.

US developed a stylish brand with a home grown feel, using hand-drawn illustrations paired with a refined colour palette. The brief included having a Jersey maritime feel and to reflect values of quality, and innovation.

We worked alongside Glen Perotte Photographer to create a gallery of images showing the superior quality of the product as well as staging a seafood banquet for brochure, website and advertising shots. 

The brand identity was rolled out across varied brand collateral including stationery, packaging, brochureware, and digital development. An advertising style was also developed to maintain presence. 

Jersey Seafood ceased trading in 2017 but we loved the brand so much we wanted to keep it in our porfolio.

ART DIRECTION  |  BRAND DEVELOPMENT  |  DESIGN  |  ILLUSTRATION