ABS Consultants, an established Chartered Building Surveyors in existence since 1984, needed a new brand identity to reflect a change in ownership and help their business stand out with confidence and credibility.
Chartered Surveyors work to a high standard surveying and advising on building structure, problem solving and working interactively with other areas of the construction industry. To reflect this we applied a little lateral thinking to create a strong graphic element consisting of a two triangles and a semi-circle to make the initials 'ABS". This element sits alongside a very clean typeface for legibility and to emulate their straight-forward approach.
We chose a contemporary colour palette of bright blue, duck egg and steel grey - vibrant but also keeping a friendly and approachable presence.
The brand was rolled out across stationery, company literature and also a new website. The graphic element adapted well to being used in patterns on the website, E-Newsletter and signage.
Visit www.abs.je to see the brand online.