CIM Awards 2013
The brief to raise awareness of The Beauty House, it's services and rural location followed on from the refresh of their fabulous brand.
Working alongside Copywriter Arlene Maltman we brainstormed how we could really be different and promote the uniqueness of the offer and essence of the brand.
Sharon, a Pevonia Botanica trained skin care consultant, offers bespoke skin care, hot waxing and semi-permanant make-up as well as other beauty treatments. The rural location of the salon makes it unique, away from all the hustle and bustle of the busy town of St Helier.
We wanted to break the stigma of waxing for men and reassure and inform women of the services available. Therefore we felt a sense of humour was the best way to overcome these fears!
We created a contemporary design influenced by the 1920 silent film cards creating a frame concept. We teamed this with bespoke patterns and beautiful ornamental scrolls with a modern serif typeface. This meant we could have some fun with the headlines making them conversational and a little bit cheeky.
The advertising appeared in style magazine Gallery and on Social Media over a 6 month period and covered everything from hot waxing to where to parking the bentley. A set of postcards were designed to match the advertising and were available in coffee shops and pubs across the Island.
Overall the campaign was a great success increasing awareness and growing the customer base by 80%.
The Beauty House were CIM Award Winners Marketing on a Small Budget in 2013.