CIM Awards 2015
In 2015 we were delighted to have two clients shortlisted for three awards at the Chartered Institute of Marketing Awards. For the first time the event became a pan island affair with so many teams flying in from Guernsey that the airlines struggled to meet demands, selling out way in advance.
Healthhaus were short listed for three awards - Best Brand, Best Integrated Media Campaign and Best Use of Media.
C.I. Travel Group were also short listed for Best Integrated Marketing Campaign, so our nerves were on edge and the atmosphere was electric!
On the night Healthhaus were the big winners, taking Best Brand, Best Integrated Marketing Campaign and then winning the audience vote to take the award for Over-all Marketing Excellence. We were all absolutely ecstatic and the feedback from competitors and other people attending the event was that the wins were unanimously popular.
Below are the judges comments.
Best Brand Campaign:
"The judges were impressed by the exceptionally clear and smart objectives, robust planning, clear development stage by stage. A strong evidence based approach to the brand strategy development, thinking through everything from POS to interior design, above and below the line products, branding, colours etc. Excellent differentiation strategy. Really beautiful design work with intrinsic values permeating all aspects of the design. A very clear understanding of the competition – and an ability through the design to really stand out from the pack.
Exceptionally clear value proposition “If I lived in the C.I. I would want to join this gym”. This campaign found out who its target market was and delivered a campaign that was completed centred around them as demonstrated in their outcomes."
Best Integrated Marketing Campaign
"This entry demonstrated an excellent multi channel approach to saturate the market in terms of share of voice. Exceptional implementation, using a huge variety of methods and channels, but all very clearly tied back to their objectives and key markets. Some channels worked better than others. Execution was sophisticated and branding lovely. The message was consistent, targeted and clear. Very effective measurement, against very clear objectives, resulting in highly successful outcomes. The business has a wonderful concept behind it. Perfect for the market it targets."
To see the night through the eyes of Nathalie Le Mottee, Manager of Healthhaus visit their blog here
To see more coverage from the event (and one of the results from the fun photobooth!) visit Gallery's Marketing Mashup here
And also coverage by Bailiwick Express
Healthhaus campaign designed in collaboration with Katie Killip, former Director of Üba Studio Limited.