Established since 1988, HBFS came to us for a brand refresh following new leadership within the company.
As independent financial advisers who offer a personal service we wanted to make their brand more refined but approachable.
The existing logo had a strong identifiable icon so it was decided that we would keep this element but refresh the typeface and colour palette as well as create a new brand style for advertising and marketing.
A metallic selection was chosen for the colour palette; this reinforced the professionalism and expertise of the team at HBFS. A new suite of images was chosen to work with the palette, following the concept of aspiration and 'stress-free' living.
The brand refresh was rolled out across stationery, advertising, and building signage. A new website was also created to give better functionality and a striking social media campaign was established to engage with a different audience and increase awareness.