Already established 3 years and with a strong following Langry Jersey – a online social forum for women – decided to rebrand and restructure in 2013 to expand the offering to anything and everything women want.
Langtry Jersey briefed us to create a stylish brand targeting sassy busy women 25 + who might want a little langry in their life.
We took influence from the names sake, infamous Jersey socialite Lilly Langry famously known for her high profile relationships, creating a shabby chic brand using a traditional serif font.
We used contemporary styled illustrations to describe the clubs offerings including a lady's heel, a glass of wine and reading glasses. Further icons were developed which were used on the website including Langtry Loves, Langtry Loot, and Langtry Events.
The brand was rolled out to stationery and other collateral and a website was developed by one of our web partners.