Marc2 Men Launch
Established over 20 years ago Marc2 Shoes has an impeccable reputation on the Jersey High Street for it's ladies designer shoes and accessories. Following the popularity of their carefully chosen designer brands there was soon a demand for a men's range.
We were briefed to create a visual identity for Marc2 Men Footwear that would sit alongside the existing branding. The identity needed to be contemporary and refined with a hint of tradition and heritage and appeal to the well dressed gentleman.
We were keen to let the quality of the shoes to do all the talking. Background research identified the target audience and led us to create a personality and character for each designer range.
Storyboarding a concept, a photoshoot was undertaken defining each designer range personality and an engaging identity and campaign was developed which included promotional material, targeted on and off-line advertising as well as the shops launch window graphics.