Breathing new life into a 40 year old brand in a competitive market was an exciting challenge for the team at Üba.
To mark Rowlands 40th Anniverary we were asked to refresh Rowlands Recruitment brand for todays generation, helping to build loyalty as well as keeping loyal followers happy for both clients and candidate.
The original logo was dated and needed strengthening in legibility and character. We modernised the logo by using a similar but more modern and bolder typeface. We created a strapline 'for brighter careers' to reinforce the service Rowlands provides, and brightened up the colour palette with a fresh gradient to reflect the strapline.
We created a positive brand language to encourage job seekers to engage which came to life in a series of launch adverts on and off-line and in-house signage.
We also created a 40th Anniversary mark which would sit alongside the logo for the their 40th year as well as type-infographic which tells Rowland Recruitments brand story and celebrates their important milestones.
A brand guideline in the form of a book was created to document the brand rules and journey we went through as a team.
The Brighter Careers brand was launched with a teaser campaign on and offline and a client event was held with Top 100 Business Speaker Jeff Grout.
Jeralie Pallott, Managing Director, Rowlands Recruitment commented:
"It has been a pleasure working with the team at Üs. From design to advertising, they have developed a great understanding of what is important to us at Rowlands. Their creativity and enthusiasm is inspiring and we absolutely love the work they have done with our brand."