Silkworth Lodge Brand Refresh
With compassion and understanding, Silkworth Charity Group help rebuild lives and families affected by alcohol/drug addiction.
Having a working relationship with Silkworth for the last four years, we had an overview of the brand along with the Marketing Manager, deciding it was time for a brand refresh as more community based services were being added to the offering, including a drop-in style club house and a family programme.
Starting with a brand clarity session, we discussed the charity and their evolution in terms of services and offer as well as their vision. This client brainstorm really helped us get to grips with direction and their offer.
Strong headlines were introduced to lead people into the advertising including 'A fresh start. A future with hope.' and 'Your life wants you back'.
We created a graphic device to run all the way through the branding to make Silkworth instantly identifiable. The colours symbolise the services on offer - creating clearer and stronger service sign-posting.
Carefully chosen images representing individuals, familes and communities were brought in to make the brand more human, hopeful and inspirational.
The brand refresh was applied throughout on and off-line, including the website which was re-designed to be more user friendly.