The Beauty House brand
Approached by Copywriter Arlene Maltman and Business Owner Sharon Coote in early 2013 we were asked to re-brand The Beauty House under the new strap-line 'fabulously rural'.
Tucked away in rural St Mary in Jersey and with a ‘High Net Worth’ client following The Beauty House offers the highest standard of beauty treatments and products.
After undertaking research sampling the products and spending time at the salon we developed a brand which was sypathetic to the original look but positioned the business at a higher level to appeal to their growing clientele. We wanted a look which would make clients feel fabulous and be confident in the brand.
A photoshoot was storyboarded and commissioned to pick out the finer details of The Beauty House interiors including the chandeliers, artwork and french shabby chic furniture. Taking influence from the interiors, the country surroundings and the copy headlines supplied to us by Arlene we created a pretty but bold style palette of muted colours and patterns.
A countryside style map was hand drawn in-house and used for the brochure.
The branding was rolled out across stationery, a brochure and price listings.