Brand Identity, Brand Elements, Signage, Digital Campaign.
Voisins is the UK’s oldest family run department store in Britain with a reputation for quality brands and high standards of customer service.
In an increasingly competitive marketplace, Cafe 1837, Voisins first floor brasserie, felt it was time to update and attract a younger crowd as well as staying faithful to their regulars.
As well as an exciting refurbishment the restaurant would be re-named Voisins Kitchen to reflect the new interior with the Kitchen being a main feature.
We discovered the brasserie had a very loyal following due to the quality of service they received. The stores values of passion, fashion, expertise, exceptional customer service and consistency permeat everything they do. Their head chef, a passionate foodie, wanted to show the Jersey public what magnificent tasty and healthy dishes he can create, departing slightly from their old menu to something a little more adventurous.
We celebrated the essence of the brand values following a high quality high fashion theme writing the strapline 'Shop. Eat. Relax.'
We creatied a clean logotype to compliment the Voisins brand with smart ways for it to stand-out with a delicate descriptive pattern and using typography for storytelling. We created a fun but sophisticated tongue in cheek dialogue to talk directly to the customer you can see on the Stairwell entrance.
We collaborated with the Architect to make sure our colour palette would work with his skandi-style designs, choosing a paired down palette within the restaurant of simple black and white for menus with the key Voisins red used minimally. A location was chosen for two stand-out pieces of neon signage, designed by Üs Creatives and cleverly created by SolidCopyLab.
We created a short teaser to countdown to the launch with playful animation to create the Shop. Eat. Relax. Experience.
The opening was a great success with full bookings and great reactions to the brand, food and service.
“Ruthie and team really listened to our concept and brought it to life suggesting new and exciting ideas all throughout the process. From the counter cards to the stairwell story, they did everything to make sure every part of our new resstaurant space was perfectly branded.” Voisins Head of Marketing