Williams Refurbishments are a UK based building refurbishments and maintenance company, working with both domestic & commercial properties. As an existing company that were mainly dealing with smaller 1-3 bedroom properties, they wanted to expand to bigger properties and increase their client base.
They asked us to create a brand which was bespoke and modern, but also professional and established. As they wanted to reach out to bigger clients, the brief was also to design a brand which looked high end and reflected their attention to detail.
We created a striking logo using the shape of a ‘W’ as the emblem. The shape was created using separate lines which give an element of perspective, making it relevant to their building industry. The detail in the logo created by the intersection of the lines gives the attention to detail that Williams wanted the brand to reflect. The lines also created a pattern that we were able to use as a graphic element on the stationery.
The colour scheme of gold and duck egg green gave the brand a high end feel. They give the impression of the services offered by the brand as being something that is special but also create feelings of safety and calmness; a company that you would trust with your home refurbishment.
The brand was rolled out across business cards, stationery, T-shirts and signage and is currently being applied to a new website.