2022 marks the 77th anniversary of Jersey’s liberation from German occupation during the Second World War. The Channel Islands were the only part of the British Isles to be occupied and were viewed by Hitler as one of the stepping-stones to the full invasion of mainland Britain.

US worked with the Bailiff of Jersey’s office to develop the design style and campaign to promote the Liberation Day celebrations for 2022.

We created a strong design style to appeal across generations, creating a fun party style concept ‘We’ll meet again’ paired with historic archive photography footage from 1945.

The campaign needed to be accessible and include useful information of the event details. The campaign was rolled out across all brand collateral, including a booklet, banners, installations, print and digital advertising as well as animations used for social media and an event presentation hosting the Duke and Duchess of Kent.

BRAND DEVELOPMENT  |  DESIGN  |  ILLUSTRATION | DIGITAL DESIGN | ANIMATION