The Beauty House celebrated it’s 20th anniversary with a brand glow up and campaign.

For over a decade, Üs Creatives has been a proud partner of The Beauty House, from their rebrand in 2010 to their current 20th Anniversary celebration.

To honor this significant milestone, we began with a brand clarity session to align their vision with their present-day status as a leading boutique salon. The outcome was a new brand toolkit, a refined digital and social media style, and a commemorative icon paired with the tagline, ‘20 Beautiful Years.’

This new identity was the foundation for a comprehensive campaign that included print articles, bus advertisements, and a social media takeover. The campaign offered clients a year-long 20% discount on monthly treatments, celebrating The Beauty House's reputation for expert practitioners, bespoke beauty formulas, and tranquil surroundings.