Launched in 1837 founder Francis Voisins had a vision to bring customers something different. Today the vision is the same; exceeding customers expectations and continuing to offer new innovations including online shopping and the Voisins Rewards App.A title would go here.

Years later, in an increasingly competitive marketplace, US was asked to refine the Voisins identity system, answering questions such as 'How should the brand look online? Does it still make sense to have everything in the primary colour? What are the brand rules now?.'

The result was a new set of brand guidelines for the application of graphics including advertising, promotions, storefronts and on the web. 

US collaborated with an internal team at Voisins to work through every detail of the program.

BRAND DEVELOPMENT | DESIGN | DIGITAL