VOISINS

Spreading the joy of Christmas

Driving social engagement with the 12 gifts of Christmas campaign

Voisins Department Store was founded in 1837 as a haberdashery shop offering something different to Jersey.

Voisins is the oldest family run department store in the Bristish Isles. Voisins recently aquired LeLievres cook shop and respectly took it under the Voisins brand name as Voisins Home.

US were briefed to create a nostalgic Christmas campaign #AVeryVoisinsChristmas to drive social engagement across Facebook and Instagram for both stores. 

We illustrated the front of the store as a Christmas Scene with gifts in the window and snowmen - animated the christmas characters. This was at the forefront of the campaign for a daily 12 gifts of christmas countdown where you could win a prize answering a question, liking and sharing.

An alternative version of the campaign was created for Voisins Home. 

The campaign was repeated three years in a row due to its success.

CONCEPT DEVELOPMENT | ILLUSTRATION | DESIGN | ANIMATION | COPY-WRITING

Voisins Home Christmas campaign branding
Voisins Home Christmas campaign branding
Voisins Home Christmas social branding